What is Matcha

Naturally Blessed With Nutrients, Matcha is Japan’s Most Traditional Green Tea.


Japan’s traditional tea ceremony, and was previously made from the leaves of very old tea bushes – over 100 years old. Matcha is also used extensively in the making of traditional Japanese confections and various savory dishes. Another unique feature of Matcha is that unlike Sencha and other teas when one drinks Matcha the leaf is fully consumed.

The Origin of Tea

Matcha an iconic symbol at the center of traditional Japanese Culture. Today, Japan proudly shares this revered green tea with the food culture of the world.

Tea was first introduced to a Japanese envoy of priests sent to China during the Tang Dynasty. On several occasions, these envoys were accompanied by Japan’s leading Buddhist scholars, including Saicho and Kukai. These Buddhist monks brought back with them tea seeds from Tang China, which are said to be the origin of tea in Japan.

In 1191, in the early Kamakura Period (1185-1333), Eisai, Founder od the Rinzai sect of Zen Buddhism, brought back a new type of tea seeds to Kyoto from Sung-dynasty China. In 1214, Eisai Wrote the first book specifically about tea in Japan, Kissa Yojoki (How to Stay Healthy by Drinking Tea). According to the medieval chronicle Azumakagami, Eisai learned that Shogun, Minamoto no Sanetomo, was afflicted by alcoholism, and sent his book as a gift to the Shogun.

Eisai book Kissa Yojoki played a major role in spreading tea culture in Japan. In the late Kamakura Period, the practice of Tocha (tea competitions), which originated in Southern Song-dynasty China, became popular among the Samurai class and tea gatherings were common. The tea ceremony rapidly spread. Including Chakabuki. From the late 15th century to the late 16th century, tea masters such as Sen no Rikyu developed a new tea ceremony, referred to as Wabicha. This style of tea ceremony gained a strong following among Samurai and is the origin of the tea ceremony practiced today.

In recent years, as more people become health-conscious, Japanese foods have gained popularity around the world. Matcha is said to be especially beneficial for health since the tea leaves are fully consumed. Matcha is a beautiful green tea powder. Fresh-form-the-field tea leaves are dried without being kneaded and finely ground into a fine powder, all without losing their vibrant color.

We are proud to share that ITO EN Exports the Largest volume of Japanese green tea globally.

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