About ITO EN ULTRAJAYA Wholesale

VISION

We place priority on satisfying the needs of our customers and aim to become the preferred partner to our consumers, customers, suppliers, other stockholders and business partners.

MISSION

Always supply the consumers with good quality tea products through ethical and environment friendly process.

STANDARD BEHAVIOUR

Consumer-Driven ・ Team Work ・Genbaism

Natural

Product that make use of natural ingredients.

Healthy

Products that support a healthy life.

Safe

Products that people can enjpoy with complete peace of mind and safety

Well Designed

Designs that directly convey the delicious flavors of our products

Delicious

Delicious flavors that make people feel happy.

Milestone ITO EN Ultrajaya Wholesale

.01

Join Venture between ITO EN (Japan’s No. 1 Tea Company) & Ultrajaya Milk Industry (Indonesia’s leading beverage company) was introduce with the name of “PT ITO EN ULTRAJAYA WHOLESALE”.

2013

.02

Kiyora Brand was announced in Indonesian Market.

2014

.03

A new variant of Kiyora was launched. The iconic “Kiyora Matcha Latte”.

2015

.04

ITO EN Ultrajaya Wholesale decided to bring Japan’s No.1 Tea ~ Oi Ocha. The unsweeteened tea to fulfill the increasing needs of healthy drinks in Indonesia.

2016

.05

We listened to our consumers requests that they want to enjoy Kiyora in hot cup of mug. Therefore, ITO EN ULTRAJAYA introduced Kiyora Instant Matcha Latte & Milk Tea.

2017

.06

The most sell-able product for RTD Tea-NO SUGAR in Indonesia Urban Category.

by Nielsen Jan-Dec 2021

2021